What businesses need to do to be active corporate citizens and achieve positive impact.
Business owners all over the country are seeing increasing demand for their company’s participation in philanthropy as younger generations enter the workforce. What’s more, customers also expect businesses to have a positive impact on their community or the environment in some way. Now more than ever, being a responsible business either socially or environmentally is not just an option—it’s a requirement. In this SmartCEO magazine article, American Express’ Tim McClimon joins Veer Gidwaney, co-founder and CEO of Maxwell Health and John Kirsch, partner, 4th Bin, Inc., to examine what businesses need to do to be active corporate citizens, and how to achieve positive impact.